Ford + Models, a famous plus-size modeling agency, recently launched a new promotional campaign featuring a variety of models of color from size 4 to 14, with the purpose of showing diversity – this initiative comes after last month, Ford released a few materials that included their famous plus-sized blonde models in a campaign entitled ‘A Blonde Story’. What is the idea behind this concept? A Ford + spokesperson revealed:
Following FORD +’s blonde promo, this concept is to show diversity. It is the 2nd in a series of promos to highlight beauty. The inspiration was the breakthrough into fashion of style icons that weren’t the norm at that time. It was Bianca Jagger, Diana Ross, Beverly Johnson and Iman. This was celebration of the of the models of that era. As the plus models today are breaking ground, this is the nod to the models and their inspirational movement that put Beverly Johnson on the cover of American Vogue in August of 1974.
While many appreciate this idea, certain voices seem to think that such campaigns are rather ‘isolating’ than ‘integrating’, just like in the case if Vogue Black.
